A website can be attractive and pleasing to look at. It can be eye-catching and novel and cause a surfer to stop and look. And that same website can be a total commercial disaster for the business owner who has just paid $3k or more to have it created!

As an owner, the key is to know what makes the difference!

Our sites are the result of years of real-life professional experience and an in-depth knowledge and awareness of human behaviour - combined with the technical ability to make them work.

We do not ask you to deliver content that we simply structure into a webpage. We work with you to ensure that all messages used are meaningful in the full context of your business and marketing image, and are coherent in both their delivery and targeted content.

But, more than this. We create a marketing tool which uses and applies the natural forces and actions of those who experience it - your customers. Natural forces never deceive us. It's always us who deceive ourselves when we try to work against them.

Our focus is to provide you with a solid and well researched marketing and promotional business tool that uses a genuine understanding of your customer's needs and your ability to meet those needs. Customer Connection and Customer Loyalty can make or break your business.

And we will provide these solutions in a comfortable, stress-free, and cost-effective commercial environment.

Every client. Every time. No exceptions.

How we help you benefit from your use of the Internet ...

		Our interaction with you is customised - for you and your individual needs!
		Your website will be personally built by Roy, our MD! Roy is a graduate in Psychology as well as a Biomedical Scientist and Programmer. He has years of professional experience in website design and human behaviour!
		We brainstorm with you to define what your Customer wants to know to feel comfortable when interacting with your business!
		We carry out penetrating interviews with you to understand your business and what you want as your Targeted Customer Experience!
		We examine the communication and interactive process and determine how customers proceed to a mutual win-win objective of completing a sale!
		We investigate the attitudes, the experience, the preferences, and the most likely communication style of your "Typical" v/s "Desired" Targeted Customer!
		Your website will be designed as a behaviour-based educational MARKETING tool! Our websites don't entrap or snare. They communicate! Long-term successful markets are conversations and trust-building - not baited hooks!
		Your website will be designed to operate in unison with your marketing theme, to target specific and defined targeted customer experiences and behaviour, and to generate both primary and repeat trade from Loyal Customers!
		Your website will be solutions and emotion-based. We know and understand the difference between targeting and triggering your Customer’s feelings - as opposed to their thoughts! Thoughts don’t bring trust and transactions. Feelings do!
		We use “most-common-use” technologies which give the fastest possible download speeds and the minimum possible distraction to your Customer’s experience!
		We use all of the above to develop your site as a detailed behavioural tool - not just a shallow but expensive "picture-pretty" technical one!
		Before activating your site, we post it to our Host Server in such a way that it is visible to you but not your customers! This gives you the time and freedom to carefully scrutinise all work done!
		Once it passes this scrutiny we then open your site to your customer base and allow a 2-week period for final adjustments!
		We give you a clear and understandable quote and stick to it!
		We maintain a long-term supportive and educational relationship with you to ensure that your use and maintenance of your site are optimal!
Please Note: We no longer provide self-updateable websites to our customers. This is because of their hidden security risks, the perceived technical difficulties, and the lessening of professional presentation of the finished product. Instead, we have opted for reliable, fast, and low-cost professional updating, combined with the latest technology "owner-access only" Blogs.
And technically, Your Website ... Is created so as to able to be functional using ALL download speeds, and will be able to be viewed without distortion or expanded "white-space" across all normal PC screen sizes and screen technologies!   Pages will be printer friendly and will print A4 without content loss or distortion! Will have all relevant pages Search Engine Header Code Optimised! Will have all email addresses created in ASCII code to ensure safety from Stripper Robots. This ensures that your email addresses can not be stripped and sold to spammers who then fill your "inbox" with junk and malicious emails! Will have Forms which use PHP Email Send Technology for maximum performance and reliability! Will have all hyperlinks font and style stabilised, overpass controlled, and their target page openings optimised for retention of viewer focus and the maintenance of the targeted behavioural outcome in your customers! If required, will have high-quality USABLE streaming Audio and Video technology!